The Origin

Born on Ischia, off the coast of Naples. My dad worked in naval shipyards, my mom raised me and my sister. Our first computer was an old Windows XP machine with a CRT monitor and dial-up internet. A few expensive minutes online, then silence. Small window, but enough.

Living Between Worlds

At six, my dad's work took us to Shanghai and Ulsan. Two years between cultures I didn't fully understand yet. I learned early that home isn't always one place, and that being the new kid everywhere stopped feeling scary.

The Fracture

My parents divorced. Mom moved us to rural Emilia-Romagna. Quiet, isolated, far from kids my age. Every summer we'd go back to Ischia. It was hard. I think I needed it to be.

The first iPhone in italy

One summer at my uncle's house, the first iPhone commercial aired in Italy. I'd never seen technology presented like that. Simple, beautiful, almost personal. I started going to the municipal library while Mom worked. Two computers with internet. That's where the obsession started.

First code

At ten I got my first real computer. HTML, CSS, Visual Basic. Whatever the library had. I built a video file converter. Ugly code, but it worked. Photoshop and Illustrator came next. Being alone with a machine turned out to be useful.

Stay Hungry, Stay Foolish

Steve Jobs' Stanford speech landed on YouTube in Italian when I was thirteen. Something about it stuck: don't spend your life on work that doesn't mean something to you. I didn't know what I'd build yet. I just knew I wanted to build.

Earthquake & Return

An earthquake damaged our house. We lived in a tent for over a month. After that, Mom decided we'd move back to Ischia for good. I enrolled in computer science at the technical institute, finally studying formally what I'd been picking up on my own.

The Pivot

Graduated high school and enrolled at La Sapienza in Rome. But my projects were already moving. Clients, code, real work piling up. After two months I left university to give them my full attention. I joined Lauro Group as a developer. Within a couple of years I was leading digital across the holding.

First bet

I left Lauro to found my company and build Payfork, a way to order and pay at restaurants without the friction. I put almost everything I had into it. Then COVID hit. The timing was wrong. Payfork didn't make it. I lost a lot. I also learned what I'd actually do differently next time.

Rebuilding

Lockdown. I started sharing what I knew on Instagram. No plan, just posting. People started reaching out. Bouncyloop grew into a studio helping companies design and build products. Good work, real revenue. But I was mostly building other people's visions.

Going bigger

Bouncyloop was doing well. But the work I cared about most kept getting squeezed into nights and weekends. So I restructured. Fewer projects, higher standards, more room to build things of my own. Founded Icaro as the home for that.

The Command

Jobson Italia asked me to lead a new venture. Product, brand, go-to-market from scratch. Not just building software, but shaping how a company shows up in the world. I took it because the problem was real and the team was serious.

Now

I'm building Etere, an AI with its own identity. It thinks, learns, and takes initiative. Everything I've learned along the way goes into it.

Stay hungry, Stay foolish.